CASE STUDY - UX/UI
This project was the most exciting project as it required a niche expertise and catered to a unique idea. Miyara empowered women during their midlife transition, particularly perimenopause and menopause, additionally providing health support. Designing this website also gave us a opportunity to empower women’s health and make an impact on society. Working on the website, also made our portfolio diverse and interesting.
Since, the website was for women, we did lot of experimentation and creativity in designing a user-friendly website providing a unique and positive brand identity to Miyara. The overall look and feel was inspired by organic forms, feminine motifs and soft yet saturated colours, to give a feeling of empowerment to the brand. The most important thing was to create a user-friendly platform will support Miyara's mission and resonate with our agency's values.
DESIGN INSPIRATION
Miyara Health
Digital health platform for women's health in midlife
DESIGN BRIEF
The client gave us a brief to design a user-friendly website which is a digital health platform for women's health in midlife. In addition to a visual appeal, the website should provide adequate information about menopuase and women’s midlife health with a clear intentions and narrative.
PRIMARY RESEARCH
Premopause symptoms
Premenopause health issues include menstrual irregularities, PMS, hormonal imbalance, changes in fertility, vaginal dryness, libido fluctuations, weight gain, bone health concerns, hot flashes, and skin/hair changes. Seeking medical advice is recommended for managing these symptoms.
Women’s midlife health
Women's midlife health encompasses the physical and emotional well-being of women during perimenopause and menopause. It involves managing hormonal changes and symptoms like hot flashes, mood swings, and irregular periods. Support from healthcare professionals and informed decisions play a vital role in promoting overall health and well-being during this stage.
How did we help?
As a design agency we had to create the website for Miyara that reflects Miyara's mission, values, and commitment to women's health, henceforth playing a pivotal role in empowering women during their midlife journey and making a positive impact on their overall well-being. A user-friendly interface will make essential resources easily accessible, encouraging women to engage with the platform. By aligning with Miyara's brand identity and vision, the website establishes credibility and trust among its target audience. Clear content presentation empowers women with informed decisions about their midlife health.
DEMOGRAPHICS
Age
Roughly between the age group of 35s to 65s.
Profession
Urban women in their midlife
NRI’s settled abroad who lack emotional support for their well-being.
Career oriented women who don’t have time for themselves.
Women seeking resources, guidance, and community engagement to navigate the challenges and opportunities of midlife health and well-being.
Attitude
Health-conscious
Seeking empowerment
Community-oriented
Progressive and open-minded
PSYCHOGRAPHICS
Scientist and education forward, empathetic, community and human-touch driven.
Interested in adopting a healthy lifestyle, including nutrition, exercise, and stress management, to enhance their overall well-being during midlife.
Interested in holistic wellness, encompassing physical, emotional, and mental aspects of health.
They are open to exploring various wellness practices and interventions.
Looking for empowerment and control over their health. They want to make informed decisions and take an active role in managing their midlife health.
Concerned about their emotional well-being and seeks support to manage mood swings, anxiety, and other emotional challenges associated with midlife transitions.
CARD SORTING
USER FLOW
WIREFRAMES
PROTOTYPES
