Off pitch was an exciting project as it was challenging for us to work in the sports domain. It also gave us an opportunity to create a social impact on the society promoting sports and other physical activities. Off-Pitch Arena is a facility in Norway which hosted open and free training sessions, and one can book the place to play various sports activities. It is also a place where young individuals can come and participate in sports activities under the guidance of instructors, including the #avbanen athletes. We were particularly interested in the company as reached out to those who drop out of organized football and offer them an alternative arena for mastery, as well as demonstrate how little is needed to find joy in self-organized activity.

The visual look of the design was edgy, sporty,energetic and youthful to appeal to its target audience, which primarily consists of youth and young adults. We used vibrant colors, dynamic typography, and engaging graphics to help create a sense of excitement and enthusiasm.We used images of young athletes engaged in various self-organized sports activities like freestyle football, street soccer, and other recreational games to portray a clear picture of what Off-Pitch was about.