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CASE STUDY - UX/UI
We took on this project as it was fun and challenging. It was something very different which we usually designed. As a design agency, we were familiar with the content creator and modelling industry, but didn’t know the depths or how it business worked. Since, it catered to a different set of audience from, it was quite exciting to do research and the user interview where we come to know as a brand what challenges and opportunities would Upped face. Designing the website for a brand such as Upped also offered a lot of creative freedom. The design inspiration for Upped's website revolves around empowering visuals, vibrant colors, clear communication, and interactivity. The design aims to create a compelling and engaging user experience that showcases Upped's unique services and positions the platform as a game-changer in the content creation and modeling industry.
DESIGN INSPIRATION
Upped
Welcome to UPPED
Elevating OnlyFans Success
DESIGN BRIEF
The client gave us the brief to design a chic website, which should have a touch of minimalism and luxurious. The target audience should be clear and the website should easily reflect how Upped can be a helpful tool for models.
PRIMARY RESEARCH
OnlyFans
OnlyFans is a subscription-based social media platform where content creators can monetize their exclusive content by offering it to their subscribers, known as "fans." Creators can use it to offer videos, photos, and even chances to chat one-on-one for a price. It is mainly popular in the adult entertainment industry.
Content Creation and Engagement
Platforms like Upped work as management agencies for content creators. They offer personalized brand strategies, social media management, audience growth, and monetization support to help creators thrive in the digital space. Through continuous support and transparency, they aim to maximize income potential and success for their clients.
How did we help?
As a design agency we had to create the website for Upped. Since, it was a online business platform model, stating the motives clearly on the website and transparency to the business was really important. Overall, the website should portray a niche, luxurious and a trustrworthy platform which could help in building up the online presence. This website catered to people from the entertainment and fashion industry mainly, so we had to complete the design with a creative edge showcasing the possibilities it could be beneficial for models and content-creators who want to excel in their respective fields.
DEMOGRAPHICS
Age
Roughly between the age group of 18 to late 30s.
Profession
Models, Content Creators and Influencers in the digital space. Upped focuses on empowering both newcomers and established creators, providing strategic support and management to help them reach their goals and achieve success in their respective industries.
Attitude
Ambitious
Tech-savvy content creators
Passionate about their niche.
PSYCHOGRAPHICS
Are open and not conscious about their digital presence.
Open to explore possibilities about them in digital space
Ambitious and wants to make money online
Passionate about their chosen niche, whether it be fashion, fitness, lifestyle, or adult content.
Creative and open to explore new strategies and technology about the content they post
CARD SORTING
USER FLOW
WIREFRAMES
PROTOTYPES
